The Data Use Table below provides detailed information about how we use the data we collect as we outlined in our Privacy Policy. Please read our explanations of each purpose in the "How We Use Your Information" section of the Privacy Policy in conjunction with the below information.
Below the Data Use Table, you’ll find explanations for each of the purposes listed in the column titled "How We Use It" for added transparency.
Data Use Table
| Personal Information | Data Types | How We Receive This Information | How We Use it |
| Account details |
|
Provided by you |
Operate, Deliver, and Maintain Services Personalization - Content Personalization & Measurement - Ads Development Analytics Research Security Marketing & Promotion Non-Marketing/Promotion Support Enforcement |
|
Profile details |
|
Provided by you |
Operate, Deliver, and Maintain Services Personalization - Content Personalization & Measurement - Ads Development Analytics Research Security Marketing & Promotion Non-Marketing/Promotion Support Enforcement |
|
Private Content & Communications
|
|
Provided by you | We do not monitor or use any private content or communications you send to your friends to personalize your experience, make recommendations, or show you ads, and will only review them in the extremely limited circumstance that it's flagged for violating our Community Guidelines, or if you otherwise ask us to (for example, if you opt-in to Voice Chat transcripts). We do, however, keep and use metadata (like the time and date of a Snap, but not the content of it) so we can operate and improve the app. |
| Payment information (if making purchases) and related purchase information |
|
Provided by you |
Operate, Deliver, and Maintain Services Personalization - Content Personalization & Measurement - Ads Development Analytics Research Security Marketing & Promotion Non-Marketing/Promotion Support Enforcement |
|
Public Content |
|
Provided by you |
Operate, Deliver, and Maintain Services Personalization - Content Personalization & Measurement - Ads Development Analytics Research Security Marketing & Promotion Non-Marketing/Promotion Support Enforcement |
|
Content & Communications with My AI |
|
Provided by you |
Operate, Deliver, and Maintain Services Personalization - Content Personalization & Measurement - Ads Development Analytics Research Security Marketing & Promotion Non-Marketing/Promotion Support Enforcement |
|
Support Communications |
|
Provided by you |
Operate, Deliver, and Maintain Services Development Analytics Research Security Non-Marketing/Promotion Support Enforcement |
|
Research Data |
|
Provided by you (including research participants) |
Operate, Deliver, and Maintain Services Personalization - Content Development Analytics Research Security Non-Marketing/Promotion Support Enforcement |
|
Usage Information |
|
Generated through your use |
Operate, Deliver, and Maintain Services Personalization - Content Personalization & Measurement - Ads Development Analytics Research Security Marketing & Promotion Non-Marketing/Promotion Support Enforcement |
|
Content Information |
Note: This may include information based on the content of the image, video, or audio — if we automatically tag a Spotlight Snap you posted as being basketball-related, we may use that tag to show you Spotlight Snaps about basketball. |
Generated through your use |
Operate, Deliver, and Maintain Services Personalization - Content Personalization & Measurement - Ads Development Analytics Research Security Marketing & Promotion Non-Marketing/Promotion Support Enforcement |
|
Device Information |
Information about your device — hardware model, operating system version, device memory, platform advertising identifiers, unique application identifiers, apps installed, unique device identifiers, device usage data, browser type, keyboards installed, language, battery level, and time zone. Information from device sensors that measure the motion of your device, compasses, and whether you have headphones connected. Information about your wireless and mobile network connections, such as mobile phone number, service provider, IP address, and signal strength. |
Generated through your use |
Operate, Deliver, and Maintain Services Personalization - Content Personalization & Measurement - Ads Development Analytics Research Security Marketing & Promotion Non-Marketing/Promotion Support Enforcement |
|
Device Phonebook |
If you’ve granted device-level permissions:
|
Generated through your use |
Operate, Deliver, and Maintain Services Personalization - Content Security Analytics Marketing & Promotion Non-Marketing/Promotion Enforcement |
|
Camera, Photos, and Audio |
If you’ve granted device-level permissions:
|
Generated through your use |
Operate, Deliver, and Maintain Services Personalization - Content Personalization & Measurement - Ads Development Analytics Research Security Marketing & Promotion Non-Marketing/Promotion Support Enforcement |
|
Location Information |
|
Generated through your use |
Operate, Deliver, and Maintain Services Personalization - Content Personalization & Measurement - Ads Development Analytics Research Security Marketing & Promotion Non-Marketing/Promotion Support Enforcement |
|
Information Collected by Cookies and other Technologies (depending on settings)
|
To learn more about how we and our partners use cookies on our Services and your choices, please check out our Cookie Policy. |
Generated through your use |
Operate, Deliver, and Maintain Services Personalization - Content Personalization & Measurement - Ads Development Analytics Research Security Marketing & Promotion Non-Marketing/Promotion Support Enforcement |
| Log Information |
|
Generated through your use |
Operate, Deliver, and Maintain Services Personalization - Content Personalization & Measurement - Ads Development Analytics Research Security Marketing & Promotion Non-Marketing/Promotion Support Enforcement |
|
Linked Third-Party Service Data |
If you choose to link your Snapchat account to another service (like Bitmoji or a third-party app), we may receive information from the other service, like how you use that service. |
Third parties |
Operate, Deliver, and Maintain Services Personalization - Content Personalization & Measurement - Ads Development Analytics Research Security Non-Marketing/Promotion Support Enforcement |
| Data from Advertisers (including app developers, publishers, and other third parties) |
We may obtain information from advertisers, app developers, publishers, and other third parties. We may use this information, among other ways, to help target or measure the performance of ads. You can learn more about our use of this kind of third-party data and controls you have on our Support Site. |
Third parties |
Operate, Deliver, and Maintain Services Personalization & Measurement - Ads Development Analytics Research Security Support Enforcement |
| Contact Info obtained from other Snapchatters or Third parties |
We may use contact info that we obtain from others. For example, if your friend uploads their contact list, we can help them add you on Snapchat. |
Third parties |
Operate, Deliver, and Maintain Services Personalization - Content Analytics Security Marketing & Promotion Non-Marketing/Promotion Enforcement |
| Data relating to potential violations of our Terms of Service and Community Guidelines (including violations of the law) |
We may receive information from third parties, including website publishers, social network providers, law enforcement, and others, about potential violators of our Terms of Service and Community Guidelines. |
Third parties |
Operate, Deliver, and Maintain Services Development Analytics Research Security Support Enforcement |
|
Other information, with your permission |
There may be instances when you interact with our Services that we will ask your permission to collect additional information. For example, if you live in a jurisdiction where certain data is considered sensitive we will ask your permission and give you a heads up on what data, including sensitive data, if any, we’re collecting. |
Provided by you or through your use |
Depends on the information and permission collected |
Purpose Definitions
The table below provides definitions for each type of purpose listed above as well as in our Privacy Policy. Further information and detail can be found in the "How We Use Your Information" section of our Privacy Policy.
| Purpose | Purpose Description | |
| Operate, Deliver & Maintain |
Operate, Deliver & Maintain Snap Services |
Snap processes personal information to operate, deliver, and maintain Snapchat and our Services. |
|
Personalization - Content |
Snapchat Services are personalized and Snap processes personal information of Snapchatters to provide these personalized Services, including to: Add context to Snapchatter experiences, for example by tagging Snapchatter Memories with searchable labels based on Snapchatter location (if setting is turned on) and the content of Snapchatter photo or video (for example, if there's a dog in Snapchatter photo, it may be searchable in Memories by the term "dog"). Suggesting friends, recommendations in Snap Map, generating Snaps and other content using AI to share with friends, inferring Snapchatter interests based on Snapchatter content or activity, or customizing the content we show Snapchatters, including ads. |
|
|
Personalization & Measurement - Ads |
Another way we provide a personalized Service is through the ads we show. This includes ad personalization, targeting and measurement both on and off our Services. |
|
|
Development |
Develop and improve our features and Services, including algorithms and machine learning models, including for personalization, advertising, augmented reality, safety and security, fairness and inclusivity, and to prevent abuse or other Terms of Services violations. |
|
|
Analytics |
Identify, monitor, and analyze trends, usage, and demand. Includes the production of aggregated, non-personally identifiable or de-identified information. |
|
|
Research |
Conduct research to better understand Snapchatter and general consumer interests and trends, including the ways our Services are used. |
|
| Security |
Snap processes personal information to protect Snapchat. This includes things such as, enhancing the safety and security of our Services, verifying Snapchatter identity, and preventing fraud or other unauthorized or illegal activity. |
|
|
Marketing & Promotion |
Marketing & Promotion - New/Existing Features or Brand |
Snap processes personal information to promote new or existing features of Snapchat, or the Services more generally. This includes sending Snapchatters communications through Snapchat, email, SMS or other messaging platforms, where permitted. For example, we may use the Snapchat app, email, SMS or other messaging platforms to share information about our Services and promotional offers that we think may interest Snapchatters. |
|
Non-Marketing/Promotion |
Non-marketing communications about account information, reminder alerts, or off-platform contacts directed by users |
Snap processes personal information to communicate with users about transactional, non-promotional events. This may include sending communications through Snapchat, email, SMS or other messaging platforms, where permitted, to deliver account status updates, security alerts, and chat or friending reminders; it may also include fulfilling our user’s request to send invites or Snapchat content to non-Snapchatters. |
|
Support |
Providing support to Snapchatters, our community, and business partners. | |
| Enforcement |
Snap processes personal information to enforce its terms and the law. This includes enforcing, investigating, and reporting conduct violating our Terms of Service and other usage policies, responding to requests from law enforcement and complying with legal requirements. |
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