At this time, you’ll need a Public Profile for Business with a linked Ad Account to be able to promote Snaps, Stories, and other organic content.
You must have a role on the connected Ad Account as an Account Admin, Campaign, Manager, or Organization/Business Admin to select organic content to create an ad from.
If you have a Public Profile for Business, go here to learn how to promote Snaps from within the app.
Please Note: At this time this functionality only exists for businesses using Android in the United States and Saudi Arabia. We will be adding more markets soon.