How do I view Content Insights for my Public Profile?
Go to the 'Insights' tab to learn more about your audience and how they engage with your content 👨👩👧👦
Recent Public Stories and 28-Day Summary 📆
In 'Recent,' each Story tile shows the viewers and number of Snaps in that public Story. Tap a Story tile to see the views, viewers, screenshots, swipe-ups and interactions per Snaps. Also, take a look at the '28-Day Summary' to see your latest trends.
Public Story Insights 📈
You can tap 'See More' to dig deeper. In Insights, you can tap on any stat to see a graph with your engagement over 7 or 28 days.
In Public Stories, all your past Snaps are grouped based on a 24-hour time window. You can filter by metric (viewers, Snap Views, Average View Time, Total View Time) to compare your past Stories.
Recent Spotlights and 28-Day Summary 📆
In 'Recent,' each Spotlight tile shows the views for that Spotlight. Tap a Spotlight tile to see the views, favorites, and shares. Also, take a look at the '28-Day Summary' to see your latest trends.
Spotlight Insights 📈
You can tap 'See More' to dig deeper. In Insights, you can tap on any stat to see a graph with your engagement over 7 or 28 days.
In Spotlight, you can filter by metric (views, favorites, follows/adds, shares) to compare your past Spotlights.
How do I view Audience Insights for my Public Profile?
Go to the 'Insights' tab to learn more about your audience and how they engage with your content 👨👩👧👦
In the 'Audience' section, you can see how many followers you have! You’ll also find the gender and age breakdown if you have more than 200 followers.
Looking for more info on your Insights? Tap 'What do these metrics mean?' at the bottom to review the metrics glossary 📊
Check out this Insights Glossary for definitions of Public Story Metrics, Engaged Story Audience, Spotlight Metrics, and Lens Metrics!
Learn more about how to understand analytics and how to engage your audience here.