There are a variety of factors that go into how your content performs in Discover and the amount of Snapchatters it reaches every day. To increase your engagement on your Story and help it reach more Snapchatters, we encourage you to incorporate the below best practices:
- Open your story every day with a strong and compelling hook that gets your audience invested.
- Appeal to a sound-off viewer by utilizing captions throughout your Story to provide important context.
- Build community and discussion with your audience by integrating Story replies into your Stories.
- Lean into longer Stories that have a clear storyline with stakes, and a beginning, middle and end.
- Ensure you post a guideline compliant tile that provides context as to what to expect in your Story.
If your subscribers are having a difficult time finding your content, we recommend encouraging them to tap the ‘Following’ button on the Stories page in order to quickly locate your Story.