Snapchat Ads Monetization Program Update
This article applies to users currently enrolled in Snapchat’s Ads Monetization Program.
Beginning May 7th, 2026, you must maintain at least 100 hours of Total Spotlight View Time on your posts over the last 28 days to qualify for maximum Creator Rewards.
How do I track my progress?
You can monitor your Total Spotlight View Time (last 28 days) directly at the top of your Insights tab, both in-app and in Profile Manager:
- You'll see a new section at the top of Insights called 'Daily Rewards Eligibility'
- Here, you’ll find your Total Spotlight View Time (last 28 days). This is the key metric to track.