In some states you have the right to know whether we sell your data and in California you have the right to know if we share it for cross-context behavioural advertising purposes — and to opt-out if we do. Good news! We don’t sell or "share" your data as defined by those state laws.
In some states you also have the right to opt-out of targeted advertising. We provide all of our users the ability to do so by adjusting your in-app advertising preferences to turn off activity-based ads as described here.
If you live in California, you also have the right to request that we limit the use and disclosure of your sensitive personal information. This is called a "Request to Limit." We collect and use limited forms of sensitive personal information, like precise geolocation (if you’ve given us permission), to provide you services you’ve requested, but also to show you more relevant, fun, and interesting ads.
If you’d like us to limit the use of your sensitive personal information to provide only the basic, necessary services, you can do so by following the instructions below.
Please Note: If you submit a Request to Limit, you’ll still see ads in your app, but those ads may be less relevant to you. For example, on Snapchat you may still see ads based on information you provide us and inferences we make based on your activity on Snapchat.
You can learn more about rights that may be applicable to you in our U.S. state privacy law disclosure here.
California Privacy Choices
Snapchatters can submit a Request to Limit:
On iOS:
- Tap the ⚙️ button in the Profile screen to open Settings
- Scroll down to 'Privacy Controls' and tap 'California Privacy Choices'
- Toggle on 'Limit the Use of Sensitive Personal Information' to submit
On Android:
- Tap the ⚙️ button in the Profile screen to open Settings
- Scroll down to 'Privacy Control' and tap 'California Privacy Choices'
- Toggle on 'Limit the Use of Sensitive Personal Information' to submit
If you change your mind later, you can toggle 'Limit the Use of Sensitive Personal Information' back off to opt in again. Note: this setting only applies to users living in California.
Non-Snapchatters can opt out of sharing precise geolocation with Snapchat in your device settings. To learn more, please review your device settings.