How do I view Content Insights for my Public Profile?
Go to the 'Insights' tab to learn more about your audience and how they engage with your content.
Recent Public Stories and 28-Day Summary
In 'Recent', each Story tile shows the viewers and number of Snaps in that Public Story. Tap a Story tile to see the views, viewers, screenshots, swipe-ups and interactions per Snaps. Also, take a look at the '28-Day Summary' to see your latest trends.
Public Story Insights
You can tap 'See More' to dig deeper. In Insights, you can tap on any stat to see a graph with your engagement over 7 or 28 days.
In Public Stories, all your past Snaps are grouped based on a 24-hour time window. You can filter by metric (viewers, Snap Views, Average View Time, Total View Time) to compare your past Stories.
Recent Spotlights and 28-Day Summary
In 'Recent', each Spotlight tile shows the views for that Spotlight. Tap a Spotlight tile to see the views, favourites and shares. Also, take a look at the '28-Day Summary' to see your latest trends.
Spotlight Insights
Tap 'See More' on any Spotlight to view post insights. You can filter and compare by:
- Views
- Viewers (unique viewers)
- Followers (new followers from this post)
- Favourites (shown if you enabled 'Show Favourite Counts' in Public Profile settings)
- Reposts
- Comments
- Shares
- Clicks
- Screenshots
- Average View Time
- Total View Time
- Average View Rate
Important: Viewer, Repost, Comment, and Share counts may be publicly visible in Spotlight playback or on your Public Profile. Average View Time and Average View Rate can be viewed at 7, 28 or 90-day ranges.
How do I view Audience Insights for my Public Profile?
Go to the 'Insights' tab to learn more about your audience and how they engage with your content.
In the 'Audience' section, you can see how many followers you have! You'll also find the gender and age breakdown if you have more than 200 followers.
Looking for more information on your Insights? Tap 'What do these metrics mean?' at the bottom to review the metrics glossary.
Check out this Insights Glossary for definitions of Public Story Metrics, Engaged Story Audience, Spotlight Metrics and Lens Metrics! Or learn more about how to understand analytics and how to engage your audience here.