Public Story Metrics
Snap Views
The sum of views across each individual Snap in your Story.
Viewers
The number of unique viewers for your Story.
Average View Time
The average amount of time that users spend watching your Story.
Total View Time
The sum of view time across all Snaps in your Stories.
Screenshots
The number of times that a viewer has screenshotted your Snap.
Clicks
The number of times a viewer has clicked or wiped-up to a destination from your Snap (such as driving to a web URL or viewing a Public Profile).
Replies
The number of times that a viewer has sent a Story Reply to your Snap.
Crystals
The number of Crystals that you have earned through Gifts on your Snap.
Engaged Story Audience
Age Group
This is the age distribution for your viewers that have watched your Public Stories over the past 28 days.
Top Locations
This is where your viewers that have watched your Public Stories over the past 28 days are from.
Top Interests
This is how your viewers that have watched your Public Stories over the past 28 days compare to the average on Snapchat across all interest categories.
Spotlight Metrics
Views
The number of times viewers started watching your Spotlight.
Viewers
The number of unique viewers for your Spotlight.
Followers
The number of new followers you gained from this Spotlight.
Favourites
The number of times viewers favourited your Spotlight. Visible if you enabled 'Show Favourite Counts' in Public Profile settings.
Reposts
The number of times viewers reposted your Spotlight.
Comments
The number of comments posted on your Spotlight.
Shares
The number of times viewers shared your Spotlight.
Clicks
The number of times viewers tapped a destination from your Spotlight (for example, to a web URL or your Public Profile).
Screenshots
The number of times a viewer screenshotted your Spotlight.
Average View Time
The average amount of time viewers spent watching your Spotlight. Available at 7, 28 or 90-day ranges.
Total View Time
The total amount of time viewers spent watching your Spotlight.
Average View Rate
The percentage of your video that viewers completed on average. Available at 7, 28 or 90-day ranges.
Please Note: Viewer, Repost, Comment, and Share counts may be publicly visible in Spotlight playback or on your Public Profile.
Lens Metrics
Reach
The total number of users that have played with your Lens(es).
Views
The sum of Lens views from direct Snaps, Story posts and plays.
Shares
The total number of times a Lens has been shared.
Plays
The number of times your Lens has been activated in the camera in Snapchat.
Snap Camera Play Time
The total amount of time a Lens has been used by Snap Camera users.