Sponsored Snaps are a type of ad that appears in your Chat feed. These ads are marked with an ‘Ad’ badge to make it clear that it’s an ad. You can interact with them, but if you do not interact with it, it will disappear from your feed.
Please Note: Sponsored Snaps appear in your Chat feed, but are treated differently than Chats with Friends. Your Chats with Friends will not be used for advertising purposes. To learn more about how we use your interactions with Sponsored Snaps for advertising, please refer to our Snaps & Ads page.
How do I interact with a Sponsored Snap?
You can tap on a Sponsored Snap to open and view the ad. You can also watch Stories that the advertiser posts by tapping on the Profile icon.
Tapping on a Sponsored Snap’s Profile icon if there’s no active Story (or if Story has already been viewed) will open the advertiser’s Public Profile.
How do I clear or remove a Sponsored Snap from my Chat feed?
- Press and hold on the Sponsored Snap
- Tap ‘Clear from Chat Feed’
If you do not interact with the Sponsored Snap, it will disappear from your feed after you leave the Chat screen.
You can enjoy Snapchat+ with no Story or Lens ads by subscribing to the Snapchat+ Platinum Monthly Plan. Learn how to subscribe or switch to that plan here.
How do I report a Sponsored Snap?
You can report a Sponsored Snap as you would any other ad:
- Press and hold on the Chat feed cell with the Sponsored Snap
- Tap ‘Report Ad’
- Tell us why you’re reporting the ad
You can also report the Sponsored Snap while viewing:
- While viewing the Sponsored Snap, tap the three dot button at the top
- Tap ‘Report Ad’
- Tell us why you’re reporting the ad