Here is a quick and easy breakdown for features available with an opt in Public Profile.
All features below are available if you have a Creator Account. Learn more about Creator Accounts.
|Snapchat account with Public Profile|
|Add a Photo, Bio, Description, Location, Stories, and Lenses to your Public Profile||✓|
|Snapchatters can Subscribe to you||✓|
|Show your Subscriber Count||✓|
|View Public Story, Lens, and Audience Insights|
|Add to a Public Story separate from My Story|
|Add a Website and Public Email to your Public Profile|
|Select a Category for your Public Profile|
|Have a Chat button on your Public Profile*|
|Snapchatters can turn on Story Notifications|
|Assign and Manage Roles|
|Enable Public Story Replies & Quoting|
*Chat button will appear for friends (not subscribers), or if the Creator Account or Business Profile has their 'Who Can Contact Me' set to 'Everyone.'
Please Note: Creating a Public Profile does not change any existing contact or Story privacy settings.