Public Story Metrics
Snap Views
The sum of views across each individual Snap in your Story.
Viewers
The number of unique viewers for your Story.
Average View Time
The average amount of time that users spend watching your Story.
Total View Time
The sum of view time across all Snaps in your Stories.
Screenshots
The number of times that a viewer has screenshotted your Snap.
Clicks
The number of times a viewer has clicked or swiped-up to a destination from your Snap (such as driving to a web URL or viewing a Public Profile).
Replies
The number of times that a viewer has sent a Story Reply to your Snap.
Crystals
The number of Crystals that you have earned through Gifts on your Snap.
Engaged Story Audience
Age Group
This is the age distribution for your viewers that have watched your Public Stories over the past 28 days.
Top Locations
This is where your viewers that have watched your Public Stories over the past 28 days are from.
Top Interests
This is how your viewers that have watched your Public Stories over the past 28 days compare to the average on Snapchat across all interest categories.
Spotlight Metrics
Views
The number of times viewers started watching your Spotlight in the last 7 days (week) and 28 days (month).
Viewers
The number of unique viewers for your Spotlight.
Total View Time
The sum of view time for your Spotlights.
Favorites
The number of times viewers have favorited your Spotlight.
Subscribes
The number of times viewers have subscribed to you while watching one of your Spotlights.
Shares
The number of times viewers have shared your Spotlight with someone else.
Lens Metrics
Reach
The total number of users that have played with your Lens(es).
Views
The sum of Lens views from direct snaps, story posts, and plays.
Shares
The total number of times a Lens has been shared.
Plays
The number of times your Lens has been activated in the camera in Snapchat.
Snap Camera Play Time
The total amount of time a Lens has been used by Snap Camera users.