Snapchat usernames are available on a first-come, first-serve basis and are generally not transferable. Mere use of a trademark in a username does not automatically violate Snap’s trademark policy.
Rather, the trademark owner must show us that the Snapchat username is being used commercially, in a manner that leads others to believe that the Snapchat account is somehow affiliated with the trademark owner’s brand. Types of evidence we would consider include: (i) images or videos posted as a Story that would lead a viewer to think the content came from your company, or (ii) chat messages or Snaps delivered through an allegedly infringing username that are commercial in nature.
If you have the above-mentioned evidence, please proceed to our reporting form. If no evidence exists, we recommend that the trademark owner choose a different Snapchat username.
Otherwise, learn more about trademark infringement.